Group - Audience Research + Evaluation

To conduct our audience research we have used Surveymonkey.com

Here is the link to our survey...

Click here to take survey


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Here are the results from our survey:

This shows that our audience want exactly what we want to give to them with our concept which bases itself upon a 'mystery'.

Unfortunately this showed that our idea was the least popular out of the options but our treatment results (shown below) have an average of 8/10 which shows that our concept was popular. As a result of this we believe that we can communicate this through our opening sequence effectively even if the idea proved unpopular.

This question highlighted the fact that our chosen murder scene location would be most popular with our audience. This helps to support us and show that we made the right decision when choosing our locations.

Finally, we assessed possible titles with our chosen title, Afflicted, fortunately being the most popular. Again, this highlights that we have made good decisions and that our title will be popular with our audience.