I think that for us the most effective type of audience research would be to create questionnaires to send via email to a selection of students, the questionnaires would consist of the treatment for which we could ask for a rating. Also a list of titles for which we would like the person to decide which they think best suits the treatment. We could also ask for a rating on the concept overall and which target audience they feel best suits our concept. In addition to this we would ask for their gender and age in order to gain a wider understanding on the audience.
Another type of research that would work is to pitch our concept to a group of people and then get written feedback as to what they think about each section for example fonts, concept, colours etc...
What target audience should we aim our concept at?
I think that our target audience would be quite wide, the concept would appeal to both males and females as most psychological thrillers do. The age group for our concept would a 15 rated certificate due to the explicit stabbing scenes. This would give potential for a wide audience so we need to make sure that we are appealing to all ages over 15 within our concepts and ideas.
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